MyOrigins is an AgriTech industry platform that manages the traceability of Superfine Merino Fibre from the Farm through to the End Consumer for the benefit of both the grower and the end consumer.

With the slow decline of grower returns over many years in the Australian Superfine Merino Wool industry has left many long term producers questioning their focus and their long term commitment to the industry.

MyOrigins has tested and validated over three years an alternative way to market and create value for the Australian Superfine Merino Wool Grower. It’s through this hands-on and end to end supply chain focus that we bring to the market a simpler and more sustainable business model which lifts the economic value of a growers wool clip.