Our Grower stories provide the foundation for us marketing the Australian Merino Wool Story. Sourcing from the Farm, managing through every step of the processing, knitting, design and making enables us to add significant value to the Australian Wool Clip right here in Australia.

Its through this collaboration that we support the Outdoor Industry turn this commodity into a value added consumer range of active and outdoor garments for everyday adventures. In the process returning a financial premium to Growers for their commitment to growing happy and healthy sheep every season, delivering to the market a sustainable supply of high quality ethically grown Superfine Merino Wool.